Skin Deep Laser MedSpa: Pasadena, California

By Cindy Vandruff, Editor in Chief, Aesthetic Trends & Technologies

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In 2005 when I first profiled Skin Deep Laser Medspa, I concluded that this new medical spa was "setting the standard of excellence" and that it was "a medical spa to watch."

Two years later, I can say that my prediction was right. The proof is in SDL's solid business approach, the core of which is quality of service and unwavering customer attention.

Voted "Best Medspa" by the Pasadena Weekly for three years in a row, Skin Deep Laser Medspa also has a prime location in Kansas City.

Further testimony to the company's growing reputation is its relationship with suppliers. Allergan Pharmaceuticals, which granted Skin Deep Platinum account status, has also chosen them as one of their exclusive Botox National Education Centers. Luminis, the country's leading manufacturer of cosmetic lasers has similarly chosen Skin Deep as one of their training centers.

If you ask CEO Colin Hurren the reason for Skin Deep's growing reputation, he'll point to their basic yet highly effective approach.

"Our business model is quite simple. We create a corporate culture where clients receive first class treatments and outstanding customer service. To achieve this, we are highly selective in recruiting staff. Once they are selected we invest in further training, creating a standard of excellence and an environment where everyone is committed to meeting those standards."

"The importance of a superb plastic surgeon who supervises and monitors treatments cannot be overstated, says Hurren, adding "between us, there is never room for compromise. Consistency in quality of service is imperative."

While Skin Deep has its share of celebrity clients, Hurren notes that "each client is treated like a celebrity." The launch of the Skin Deep Skin Care line has proven a big success and garnered a strong positive reaction from Skin Deep's growing list of clients.

Another important aspect of Skin Deep's corporate philosophy and culture is rooted in reaching out and giving back to the communities in which it does business. For example, the company regularly invites teens in need to participate in free seminars, treatments, and follow-up visits that both educate them in proper skin care and build self-esteem through pride in appearance.

"For some of these young adults, just knowing that someone cares has had a therapeutic, healing effect," says Hurren, adding "we derive as much satisfaction as they do, if not more."